Job Summary
On behalf of First Multiple Microfinance Bank Limited (FMMFB), BlueBrain Services Ltd is looking to hire an experienced Head of Marketing to drive sales, higher profitability, and competitiveness in line with the overall FMMFB company strategy
About the Hiring Organisation
First Multiple Microfinance Bank Limited is a contemporary microfinance bank licensed by the Central Bank of Nigeria in 2009. The bank provides traditional microfinance services to customers as well as support to smallholder farmers through cooperative micro-lending schemes that focus on enhancing smallholder farmer productivity and capacity in the Agribusiness space.
Job Purpose
The Head of Marketing is responsible for developing plans to establish our brand. S/he will drive the allocation of resources to different Marketing projects and will set short-term and long-term department goals for Marketing Department in corroboration with other heads of departments and senior management.
Job Description
- Head Sales and Marketing teams. Use Performance appraisal tools to maintain a high performing tool
- Coordinate sales and marketing efforts to boost brand awareness.
- Develop and implement the most profitable plans to position and promote our products and services.
- Identify opportunities to reach new market segments and expand market share.
- Monitor competition (acquisitions, pricing changes, new products, and features).
- Use data to influence under-change initiatives to improve systems and processes and eliminate Customer Pain-points.
- Design branding, positioning, and pricing strategies.
- Craft strategies for all Marketing teams.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
- Set, monitor, appraise, and report on team goals.
- Ensure our brand message is solid and consistent across all channels and marketing initiatives.
- Analyze consumer behavior and determine customer personas.
- Participate in the quarterly and annual planning of company objectives.
- Perform any other duties and responsibilities as may be assigned from time to time by the Senior Management
Competencies Required
- A degree in Marketing, Communications, or a similar field
- Certification in Marketing by the Institute of Marketers.
- Experience with CRM software.
- Experience as a Service and Product Marketing Manager.
- Experience in market analysis.
- Familiar with product marketing tactics (e.g., integrated marketing campaigns)
- Understanding of loans and lending procedures.
- Understanding of Prudential guidelines.
Equal Opportunity Employer Clause
BlueBrain Services IS AN EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment opportunity to all persons, regardless of age, race, religion, color, national origin, gender identity, genetic information, sex, sexual orientation, political affiliation, marital status, non-disqualifying physical or mental disability, membership, or non-membership in an employee organization, or on the basis of personal favouritism or other non-merit factors, except where otherwise provided by law.